Many things we think of as inconvenient truths — climate change, energy waste, pollution, under-educated children, existing water law — are also hidden, and convenient, opportunities.
These deeply embedded, long-standing economic and societal problems create huge pent up demand for solutions. They also create large numbers of very smart people attempting to supply the answers.
There is often something fundamentally broken in the transaction structure – the way the participants in these systems interact — that prevents the connection between the pent up supply and the pent up demand.
That is a Convenient Opportunity.
This site is under construction. In the mean time, check out the TEDx & Water tab above – a perfect example of a “convenient opportunity.”
Rob
